SMYTHS TOYS

Deliverables
eCommerce Website Design

Role
Art Direction, UI Design

Agency / Year
Born Group, 2016

SMYTHS TOYS

Deliverables
eCommerce Website Design

Role
Art Direction, UI Design

Agency / Year
Born Group, 2016

SMYTHS TOYS

Deliverables
eCommerce Website Design

Role
Art Direction, UI Design

Agency / Year
Born Group, 2016

SMYTHS TOYS

Deliverables
eCommerce Website Design

Role
Art Direction, UI Design

Agency / Year
Born Group, 2016

SMYTHS TOYS

Deliverables
eCommerce Website Design

Role
Art Direction, UI Design

Agency / Year
Born Group, 2016

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

↳ www.smythstoys.com

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

www.smythstoys.com

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

www.smythstoys.com

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

www.smythstoys.com

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

www.smythstoys.com

Smyths_Macbook_Screen
Smyths_OneScreen_Long_Grey_01
Smyths_OneScreen_Long_Grey_02
Smyths_3xMobile_01
Smyths_OneScreen_Grey_01
Smyths_3xMobile_02
Smyths_OneScreen_Grey_02
Smyths_3xMobile_03
Smyths_OneScreen_Grey_03