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Smyths Toys

Deliverables
eCommerce Website Design

Role
Art Direction, UI Design

Agency / Year
Born Group, 2016

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

Visit – www.smythstoys.com

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

Visit – www.smythstoys.com

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

Visit – www.smythstoys.com

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

Visit – www.smythstoys.com

A redesign of Smyths Toys e-commerce site, one of the leading toy retailers in the UK and Europe.

Working in close collaboration with the UX team we were tasked with creating a seamless shopping experience across all digital touch points, while also funnelling the customers to their superstore’s via the online click and collect service.

From a design perspective it was important to give a playful environment for kids to explore, with each journey offering a new surprise.

Visit – www.smythstoys.com

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© 2018 Dom Gilder. All rights reserved.

© 2018 Dom Gilder. All rights reserved.

© 2018 Dom Gilder. All rights reserved.

© 2018 Dom Gilder. All rights reserved.

© 2018 Dom Gilder. All rights reserved.